(Literally and figuratively.)
Running a brilliant coffee shop isn’t just about the beans. It’s about the the baristas, the friendly faces, the vibe, even the smell. And last but not least…it’s about the cake. Because let’s be honest, cake isn’t just a sidekick. It’s a star player.
But when it comes to finding the right cake supplier, the options can be overwhelming. Who can you trust to keep your counter stocked with bakes that make customers smile, stick around for another flat white, and come back tomorrow?
We’ve broken down exactly what to look for when choosing your supplier, and why it matters.
Ingredients that do the talking
A good cake starts long before it hits your counter. Great suppliers care about what goes in just as much as how it looks on the outside. That means real butter, quality chocolate, and flavours that deliver, every time.
When you’re serving cake to your customers, it’s not just a product, it’s a little slice of your reputation. Look for suppliers who use high-quality, responsibly sourced ingredients and don’t take shortcuts.
Our cakes are made by bakers who believe good ingredients make good cake, simple as that. Every ingredient is chosen for flavour and quality, whether it is our rich Belgian chocolate or the spices and textures that bring each bake to life.
Because your customers can taste the difference, and so can you.
Logistics that work as hard as you do
You’ve got enough to juggle without worrying about whether your cake will arrive on time.
A good supplier should offer:
- Consistent delivery schedules you can rely on
- Speedy turnaround times when you’re running low
- Packaging that protects your cakes en route
Cake Club delivers 7 days a week, with next-day delivery available when you order before 1pm (10.30am at weekends). All of our bakes arrive on the thaw – ready to serve within a couple of hours or pop straight into your freezer for later.
Flexibility to fit your business
Every coffee shop is different. Whether you’re a single cosy spot or a growing chain, your cake supplier should flex to fit your needs, not the other way around.
That means:
- No sky-high minimum orders
- Easy online ordering
- Products that work for grab-and-go and counter service
- Seasonal and trend-led options to keep your display exciting
We designed Cake Club to make life simpler for independents. From single trays to bigger orders, we’re built to help coffee shops thrive without the faff.
Innovation (because nobody wants ‘meh’ cake)
The classics will always have their place, but customers also love a little surprise. The right supplier should keep their range fresh with new flavours, formats and seasonal specials.
Our dedicated NPD team is always testing, tasting and tinkering with new recipes. Think gooey pistachio blondies, praline pumpkin traycakes and whatever else our chefs dream up next.
Because a buzzing cake counter doesn’t happen by accident.
Service that feels like a partnership
A great supplier doesn’t just drop boxes and go, they care about how those cakes perform once they hit the plate. You want a team that understands the reality of running a coffee shop, not just a faceless delivery service.
Our Cakesecutives (yep, that’s what we call our reps) have worked in coffee shops before. They know the early starts, the last-minute rushes, and the power of a perfectly timed slice of cake. And they’ll always do their best to help you choose the right mix of products, manage stock, and keep things running sweetly.
The icing on the cake
A good cake supplier doesn’t just keep you stocked. They help your business grow.
Look for quality ingredients, reliable logistics, flexibility, fresh ideas and people who genuinely get it.
So if you’re after a cake supplier that’s got your back (and your bakes), we’d love to chat. Because at Cake Club, we’re not just about cakes – we’re about making life sweeter, one slice at a time.
